Snapchat Trends- a new market research tool
For the first time, Snapchat is giving a glimpse of the most relevant topics and moments for generations by introducing trends. Snapchat Trends highlights the most popular keywords shared with the Snapchat community through Public Stories and My Story, which sees a large group in addition to a searchable database of words. With these insights, Snap Chat is able to provide a new level of visibility for organic chats by showing examples of what our community is talking about and each trending topic …
Snapchat Trends- a new market research tool
As you can see here, the new Snapchat Trends tool enables marketers to research specific keywords and terms based on their relative popularity in the app and get an idea of such changes over time. How can there be discussion?
Explained by Snapchat:
“Snapchat Trends highlights the most popular keywords shared with the Snapchat community through Public Stories and My Stories, which are viewed by a large group in addition to a searchable database of words. With these insights, Snap is able to provide a whole new level of organic chatter visibility on Snapchat, see what our community is talking about, and display popular snapshots that exemplify each trending topic. ”
So, Google Trends, but snap-specific. It’s like Pinterest Trends, which uses a similar UI to facilitate research using keywords in pins.
In addition to this, on the front page of the new tool, Snapchat also provides an overview of general trends for the previous week:
As well as case studies and insights to further assist in your planning and strategy:
How retailers are preparing for the 2021 holiday season
There are several elements involved in the Snapchat trend. First, there are keyword search options, which automatically fill in the search terms based on the text you entered in the original field. You can select multiple words to see the amount of comparative references over time, the graph displays one year worth of data.
You can further refine your search in specific areas:
Snapchat trend
Below the main graph display, Snapchat also provides a set of examples of Snaps related to your search terms for context, which can further help your research process.
Also, on the front page of the new tool, Snapchat provides an overview of common trends over the past week:
Plus case studies and insights to further help your plans and strategies:
Snapchat trend There are many ways to use this information and it can prove valuable in your marketing process. You can see your brand or your competitors, and how Snapchat responds to your product or campaign, which can tell your strategy and help you decide if you should invest more in Snap Marketing.
And Snap further notes that the tool may be useful for researching language trends (i.e. new words and how they are being used by Snapchatters), ranking behavior based on a certain amount of activity on a given date. Understanding (refers to the increase in ‘streaming’ on Fridays), and understanding when the number of discussions increases during seasonal events and holidays.
Snapchat Trends- a new market research tool Better Utilisation
With more data always better, and many brands looking for ways to connect with more engaged, more personal Snap viewers, it can be a valuable support platform to complement your strategy.
The only limitation is that it is not all snap data. As Snap notes, the insights are “universal stories and based on my stories that a larger group has seen.” Snap does not provide specific data about where these mentions occur or does not provide all data on Snaps shared with friends.
But still, the broad trend notes will be indicative enough for your plan, and like Pinterest Trends, it can be a great addition to your research efforts even if you only plan to use Snapchat for marketing also.
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By Piklu Chanda
