Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores. The retail chain was founded by Kishore Biyani under his parent organization Future Group. Further which is known for having a significant prominence in the Indian retail and fashion sectors. Big Bazaar is also the parent chain of Food Bazaar, Fashion at Big Bazaar ( fbb), and eZone where at locations it houses all under one roof. while it is a sister chain of retail outlets like Brand Factory, Home Town, Central, eZone, etc.
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Founded in 2001, Big Bazaar is one of the oldest and largest hypermarket chains of India, housing about 250+ stores in over 120 cities and towns across the country.
While Amazon, which is locked in a fierce legal battle with the Kishore Biyani-led Future Group, has been running an advertising campaign since 2016 with the tagline ‘India ki Apni Dukaan’ (India’s own shop), Big Bazaar’s tagline will now read ‘India ki Asli Dukan’ (India’s original shop), said people familiar with the development.
In certain markets, Big Bazaar is already getting around 40 percent of its sale order online. Future Group CMO – Digital, E-commerce, and marketing Pawan Sarda. The two-hour home delivery service has also got an encouraging response from customers. So, amidst the sharp rise in pandemic cases and travel restrictions imposed by several state governments to break the chain of the COVID-19 infection.
Moreover, Online rivals Flipkart and Amazon had also started a quick delivery model that ranged from 90 minutes to 2-hour timelines in select cities. However, unlike Big Bazaar that will deliver products across categories, rivals’ faster delivery model focuses mostly on fresh products and also have an added cost for other categories.
How many BIG BAZAR Stores are available in India